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Is Your Broad Portfolio Holding You Back?

Is Your Broad Portfolio Holding You Back?

by Jenni Elbourne | Sales and Marketing Content

No more wasted hours rebuilding your CV for every pitch It’s amazing where you can find work as a freelancer. I recently attended a wedding and told the person sat opposite me I was a copywriter. We chatted a bit about my experience and she soon revealed that she was...
3 Ways To Measure The Performance Of Product Marketing Content

3 Ways To Measure The Performance Of Product Marketing Content

by Gerald Vanderpuye | Sales and Marketing Content

Does your company measure the performance of product marketing content? Most sales leaders I speak to today are investing heavily in content because apparently content is king! However, that content is not always ‘king’, in my experience some of it is more ‘dog’. A...
Content, Not Contact, What Today’s Tech Buyers Want

Content, Not Contact, What Today’s Tech Buyers Want

by Gerald Vanderpuye | Sales and Marketing Content

Once upon a time in B2B tech sales the sales rep had the keys to all the information a prospect needed to buy a product or service. This meant that whatever stage of the buyer journey they were at, even at start in the research phase, they had to speak to a sales rep...
If Content Is King, Why Is Sales Complaining?

If Content Is King, Why Is Sales Complaining?

by Gerald Vanderpuye | Sales and Marketing Content

or…. 7 signs Product Marketing has a content management problem Today most companies rave on about how content is king, so they create more and more content. A typical technology company with 20+ sales reps will have 100-1000 sales content assets.  A staggering...
Getting In The Door: Great Content Can Give You An In

Getting In The Door: Great Content Can Give You An In

by Gerald Vanderpuye | Sales and Marketing Content

One of the biggest challenges for those in enterprise tech sales is getting a foot in the door. It’s not just about getting a decision-maker to take your call, it’s also about knowing who the decision-makers are to start with, and what tactic or trigger will get you...
Party Time…BuyerDeck Version 2.0 Launch!

Party Time…BuyerDeck Version 2.0 Launch!

by Gerald Vanderpuye | Sales and Marketing Content

With the launch of our updated sales portal, we’re inviting more people to the party! When we first launched BuyerDeck we were all about closing sales deals. We knew that sales people were crying out for a sales enablement tool that allowed them to share sales and...

Recently Published

  • Is Your Broad Portfolio Holding You Back?
  • Sales Skills *Only* The Best Sales Reps Have
  • Gamification – How Effective Is It For Sales Teams?
  • Inside Our Sales Toolbox: 38 great tools for sales reps in 2018

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  • Is Your Broad Portfolio Holding You Back?
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  • Gamification – How Effective Is It For Sales Teams?
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