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Sales Skills *Only* The Best Sales Reps Have

Sales Skills *Only* The Best Sales Reps Have

by Gerald Vanderpuye | News and Insight

Now I know what you might be thinking… another blog post providing an itemised list of desirable sales skills. A search on Google for “skills only the best sales reps have” turns up hundreds of interesting blogs and articles listing desirable skills. Most outline...
Gamification – How Effective Is It For Sales Teams?

Gamification – How Effective Is It For Sales Teams?

by Gerald Vanderpuye | Sales Enablement

Gamification may be a bit of a buzzword – my spellcheck doesn’t recognise it so I guess not everyone has caught up with the concept – but in essence sales teams have used gamification since the beginning of time. Contests to hit targets, rewards and SPIFFs have...
From Product-Centric To Buyer-Centric

From Product-Centric To Buyer-Centric

by Gerald Vanderpuye | Perfecting the Buyer Experience

In any sales driven company it is easy for marketing and sales content to become very product-centric. After all, isn’t that what product marketing is all about – marketing your product? What many people to fail to recognise is that in many cases the product is the...
3 Ways To Measure The Performance Of Product Marketing Content

3 Ways To Measure The Performance Of Product Marketing Content

by Gerald Vanderpuye | Sales and Marketing Content

Does your company measure the performance of product marketing content? Most sales leaders I speak to today are investing heavily in content because apparently content is king! However, that content is not always ‘king’, in my experience some of it is more ‘dog’. A...
Sales People Working Remotely – Can It Work?

Sales People Working Remotely – Can It Work?

by Gerald Vanderpuye | Sales Enablement

Whether you’re a sales rep looking for ammunition to convince your boss you should be allowed to work remotely, or a sales director being asked to consider this option, this article is for you. Remote working is something that comes up a lot in tech companies. Most...
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