by Gerald Vanderpuye | Sales and Marketing Content
Sales content management helps sales teams save time, improve results, and close more deals. It provides a structured way to create, organize, and distribute materials, ensuring teams have the right tools at the right time. Companies using these systems report: 27%...
by Gerald Vanderpuye | Sales and Marketing Content
Tracking buyer engagement in B2B sales can help you generate 50% more sales-ready leads and cut costs by 33%. With 68% of buyers researching independently before contacting sales, it’s essential to monitor their behavior using modern tools and metrics....
by Gerald Vanderpuye | Sales and Marketing Content
In B2B sales, personalized sales content portals can help teams close more deals, faster. These tools save time, improve engagement, and increase deal sizes by centralizing and tailoring sales materials. Here’s what you need to know: Why It Matters: Sales reps...
by Gerald Vanderpuye | Sales and Marketing Content
Does your company measure the performance of product marketing content? Most sales leaders I speak to today are investing heavily in content because apparently content is king! However, that content is not always ‘king’, in my experience some of it is more ‘dog’. A...
by Gerald Vanderpuye | Sales and Marketing Content
Once upon a time in B2B tech sales the sales rep had the keys to all the information a prospect needed to buy a product or service. This meant that whatever stage of the buyer journey they were at, even at start in the research phase, they had to speak to a sales rep...
by Gerald Vanderpuye | Sales and Marketing Content
or…. 7 signs Product Marketing has a content management problem Today most companies rave on about how content is king, so they create more and more content. A typical technology company with 20+ sales reps will have 100-1000 sales content assets. A staggering...
