by Gerald Vanderpuye | Sales Enablement
A sales leader I worked with once said, “40% of the deals he forecast for this month won’t happen this month. We will get to target, but of the other 40% of deals that will get us to target — no one knows where they’re coming from.” I remember looking at my pipeline...
by Gerald Vanderpuye | News and Insight
We don’t want to be accused of ‘blowing our own trumpet’, but why else do companies collect testimonials and reviews? Here at BuyerDeck we are constantly tweaking, refining and modifying our product to ensure that it meets and exceeds the expectations of our clients....
by Gerald Vanderpuye | Sales Enablement
Are you getting your product marketing right? In my experience many product marketing teams spend too much time extolling the virtues of their products and market position, without giving sufficient thought to what the buyer actually wants. In this post I share the...
by Gerald Vanderpuye | Perfecting the Buyer Experience
One of my favourite B2B sales authors Andy Paul makes a strong case that today how you sell is more important than what you sell*. Amazon, salesforce.com and box are great examples of companies achieving massive success due to a great sales culture. They are winning...
