by Gerald Vanderpuye | Perfecting the Buyer Experience
In any sales driven company it is easy for marketing and sales content to become very product-centric. After all, isn’t that what product marketing is all about – marketing your product? What many people to fail to recognise is that in many cases the product is the...
by Gerald Vanderpuye | Perfecting the Buyer Experience
In a crowded marketplace it becomes increasingly difficult to differentiate your company’s product from the rest: even with an outstanding solution that has the potential to wow your prospects. Of course the first hurdle is to have a product that people want —...
by Gerald Vanderpuye | Perfecting the Buyer Experience
A WOW moment is an experience that leaves a lasting impression. One of the most useful yet under-utilised tools for differentiating your sales is delivering moments of wow for your buyers. This is something we’re trying to get right at BuyerDeck. One thing I’ve learnt...
by Gerald Vanderpuye | Perfecting the Buyer Experience
Empathy trumps everything! During a trip to Texas earlier this year, I found a new passion for walking everywhere. I often walked ten miles a day checking out the incredible scenes of Austin while listening to my fav audio books. It turns out this new habit of walking...
by Gerald Vanderpuye | Perfecting the Buyer Experience
The Wow — “Stories can conquer fear, you know.” (Ben Okri) Today the greatest companies grow through remarkability and word of mouth. 7 out of 10 of our clients say that their leads come from referrals; customers are recommending them because they think they’re...
by Gerald Vanderpuye | Perfecting the Buyer Experience
One of my favourite B2B sales authors Andy Paul makes a strong case that today how you sell is more important than what you sell*. Amazon, salesforce.com and box are great examples of companies achieving massive success due to a great sales culture. They are winning...
