by Gerald Vanderpuye | Sales Enablement
Are you getting your product marketing right? In my experience many product marketing teams spend too much time extolling the virtues of their products and market position, without giving sufficient thought to what the buyer actually wants. In this post I share the...
by Gerald Vanderpuye | Perfecting the Buyer Experience
One of my favourite B2B sales authors Andy Paul makes a strong case that today how you sell is more important than what you sell*. Amazon, salesforce.com and box are great examples of companies achieving massive success due to a great sales culture. They are winning...
